Increasing employer willingness to hire people with disability: the perspective of disability employment service providers
نویسندگان
چکیده
Purpose This study aims to investigate which factors are associated with the willingness of employers hire people disability from perspective employment service providers. We also identify social marketing approaches that providers consider be most effective in increasing employer disability. Design/methodology/approach Using framework theory planned behavior, this examines association attitude, subjective norms and perceived behavioral control The authors do providers, who responsible for matching suitable opportunities. used a qualitative approach data collection conducted 30 in-depth interviews. Data analysis included deductive inductive coding develop themes subthemes. Findings Attitude, were all influence employers’ However, importance each construct was differ by location organization type. Three key disability: educational, relational interactive. educational intervention attempts increase knowledge about disability, relationships within community strengthen interactive involves direct contact between Originality/value Theoretically, reveals heterogeneity terms theoretical constructs hiring decisions. Practically, results help design strategies reducing barriers Methodologically, adds new on – avoids desirability bias found many self-reported studies attitudes behavior.
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ژورنال
عنوان ژورنال: Journal of Social Marketing
سال: 2023
ISSN: ['2042-6763', '2042-6771']
DOI: https://doi.org/10.1108/jsocm-08-2022-0174